Recover more revenue
Use case: how a CAD interoperability software manufacturer used SmartFlow to protect its applications, identify infringers, enforce compliance, and recover more lost revenue from unlicensed usage.
Challenge
A company that develops CAD interoperability software discovered their licenses were being cracked. The scale of the problem was so large that it was having a major impact on sales.
The company took immediate action, but despite multiple changes to license keys and the addition of costly IP protection software with Department of Defense-level encryption, the problem remained.
The company’s high value software kept being pirated within weeks of each new release.
The company needed a solution that would not only safeguard their software and protect paying customers, but also help them take action on illegal usage and recover the lost license revenue.
Benefit
With SmartFlow, the company now receives richer information on all license infringements around the world. This includes: usage data, number of times the software is opened, dates of use, which file types have been opened and saved, and any special functions that have been performed.
As a result, the company can identify more infringing machines and organizations.
Instead of a punitive approach, SmartFlow helps the company convert this illegal usage into correctly licensed customers.
By using SmartFlow, the company quickly recovered 20% of lost license revenue and gained 100 new customers as well as additional annual revenue.
100
New customers acquired via negotiations
$250K
Additional annual revenue from license sales
466
Successful engagements with firms
$1.2 MILLION
Lost license revenue recovered to date
$6 MILLION
Estimated value ongoing investigations
What the company says about SmartFlow
“When you apply this type of compliance program, the impact is huge. There are a number of different approaches, but SmartFlow is the one I favor and I would definitely recommend using them.”
“We chose SmartFlow because they are specialists. They have developed sophisticated methods, use a collaborative process, and have global connections.”
“The program is self-managing and requires very little effort on our part. SmartFlow continues to provide intelligence enhancements and new strategies that we believe will translate into increased future profits.”
“SmartFlow is the most consistent and brings in the biggest deals. They’ve developed technology that helps companies like mine seek and find the organizations who are using unlicensed software.”
TRANSFORM SOFTWARE LICENSE MISUSE INTO COMPLIANT CUSTOMERS