Monetize illegal usage
Use case: when an EDA software company uncovered pervasive illegal usage, and were unable to address the issue or recover lost revenue with a competing product, they changed their license compliance solution to SmartFlow. Learn how switching to SmartFlow helped the company transform illegal usage events into a major customer win.
Challenge
A small, independent company that creates the leading engineering design automation (EDA) software tools for filter synthesis, analysis and optimization realized that they had an issue with non-compliance. Their advanced technology for aerospace/defense, communications design and manufacturing applications was being pirated and used illegally.
The EDA company’s solution is highly sophisticated and specialized, and therefore very high-value software – so they took action immediately.
The company invested in an anti-piracy software that promised to deliver the ability to recover a large percentage of the lost license revenue. However, it was not very accurate at identifying the exact organizations involved in illegal use. This left the EDA company open to falsely accusing good customers and unable to recover revenue. The problem was further compounded by confusion about how the technology worked and poor support services.
The result of adopting that anti-piracy technology was damage to the company’s reputation and very little revenue recovered, less than the cost of the provider’s services.
Benefit
With SmartFlow, the EDA company was able to avoid acrimonious relations with a global giant, and transform a piracy problem into a major customer relations and financial win. They have recovered significant revenue, and won a massive new customer.
SmartFlow helps the EDA company know exactly who is using their software, where and when. The solution delivers all the data needed to prove non-compliance and transform new illegal usage events into correctly licensed customers.
The interactive visual interface and powerful correlation engine in SmartFlow CMS makes it easier for the EDA company to prioritize illegal usage events and delivers higher match rates. This results in greater insights, higher productivity, and more revenue recovery.
License compliance is now an important part of the EDA company’s sales process and an additional revenue stream.
NEW CUSTOMER
massive global customer gained
CONTROL
of illegal software usage
RESOLUTION
of new piracy issues
SALES REVENUE
recovered from unlicensed use
What the company says about SmartFlow
“SmartFlow’s detailed piracy logs and concrete data have proven to be critically effective in convincing honest large company managers that piracy is occurring under their watch.”
“Large global companies may unwittingly have rogue employees who download illegal software. You have to stay on top of honest companies, just like you do the crooks and cheats.”
TRANSFORM SOFTWARE LICENSE MISUSE INTO COMPLIANT CUSTOMERS