Computer Aided Design (CAD)
How a CAD software vendor generated $1.2m revenue and 100 new customers with SmartFlow
A manufacturer of high-value Computer Aided Design (CAD) interoperability software discovered their licenses were being cracked. The company decided they needed a solution that would not only stop piracy but also help them recover lost revenue from the ongoing misuse.
Large scale piracy impacting sales and revenue
The scale of the license cracking was so large it had a major impact on sales and revenue. The company’s own attempts to fix the problem had failed. Despite implementing costly IP protection software and frequently changing license keys, new releases were being pirated within weeks, leaving them helpless and facing major revenue loss.
Actionable data to enable enforcement
The company heard about the SmartFlow purpose-built solution and reached out to them. Following a successful proof of concept they implemented SmartFlow On-Prem/SaaS to track license infringements and provide the actionable data needed to enforce compliance.
Converting misuse into licensed customer
Its powerful engine and visual dashboards helped their teams prioritize high-revenue cases for follow-up. This data-driven approach allowed them to successfully identify infringing organizations and convert illegal usage into correctly licensed customers.
The implementation of SmartFlow produced a significant and immediate return on investment:
- $1.2 million in lost license revenue recovered to date
- 100 new customers acquired through compliance negotiations
- $250,000 in additional annual revenue secured
- $6 million in estimated value from ongoing investigations
“When you apply this type of compliance program, the impact is huge. There are a number of different approaches, but SmartFlow is the one I favor and I would definitely recommend using them.”
“We chose SmartFlow because they are specialists. They have developed sophisticated methods, use a collaborative process, and have global connections.”
“The program is self-managing and requires very little effort on our part. SmartFlow continues to provide intelligence enhancements and new strategies that we believe will translate into increased future profits.”
“SmartFlow is the most consistent and brings in the biggest deals. They’ve developed technology that helps companies like mine seek and find the organizations who are using unlicensed software.”