Architectural Engineering Design (AED)
How an AED Company turned around reputational damage, unhappy customers, and significant revenue loss with SmartFlow.
An architectural engineering design (AED) software company became aware its software was being pirated. Paying customers began reporting illegal use by competitors and non-customers started contacting the company for product support.
After launching a compliance investigation, the company realized that the extent of the piracy was huge. They developed in-house solutions to estimate the amount of revenue lost to misuse and address the problem – but they were insufficient. At this point, the company faced reputational damage, unhappy customers, and significant revenue loss.
The company was introduced to SmartFlow by a partner. They quickly realized it provided the intelligence and identification technology they needed to tackle the piracy problem and support their license compliance team.
SmartFlow revealed exactly where, when, and how their software was being used illegally, delivering the proof needed to take action on infringements.
“While companies may be concerned that they are being fair to their legal customers and protecting their privacy, these issues are absolutely solved with the use of SmartFlow because you can specify what kind of people you want to look at.”
The implementation of SmartFlow enhanced their existing license compliance program and delivered significant positive outcomes across the business.
Minimized piracy
The company can now effectively monitor, report, and take action on illegal software usage, supporting a non-punitive approach that converts infringers into paying customers.
Enhanced compliance program
Their compliance program was upgraded with automated data analysis, a powerful correlation engine, and higher productivity for their team.
Recovered revenue
The proof provided by SmartFlow allowed the company to successfully recover lost license fees, creating an added revenue stream.
Happy customers
Paying customers were happy, knowing the company was actively protecting their investment and preventing unfair competition in their industry.
“One of the many benefits of SmartFlow is to our customers, who have been pushing us to pursue illegal users because of unfair competition. Piracy is not going away any time soon and we can do something to minimize this problem.”
“The advice I would give to other companies experiencing unlicensed usage issues is that choosing SmartFlow is a good idea.”
“All of the information we have collected using SmartFlow remains with our company, so it is a long-term venture that we have adopted.”
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